Brand Strategy Manager 2753

New York, US-United States
Posted 6 months ago
Job Description

– Accountable for the planning of annual and seasonal brand strategies and campaigns, ensuring connectivity and consistency across all business channels and customer experience touch points including: product, digital, social, in-store, online, print and direct mail
– Create briefs for seasonal brand campaigns and content needs ensuring timeline and budget discipline
– Develop customer-first strategies that resonate with the core demographic, focused on full customer experience across the brand channels
– Communicate changes to marketing calendars and messaging to cross-functional groups; ensure marketing strategy and calendar is aligned with the brand vision and in support of business and category growth goals
– Lead and influence growth initiative teams in matrixed and virtual organization to drive brand success
– Run regular campaign check-ins for cross-functional teams and external partners
-Analyze marketing trends, consumer mindset, and competitive data for seasonal campaign preparation
– Responsible for tracking and managing campaign budgets

– Bachelor’s degree required, ideally in marketing, psychology, design or related field
– 5-8 years of experience in Brand Strategy, Brand Marketing, Product Marketing, or Consumer Strategy at a lifestyle consumer brand(s) or consulting firm
– Thrives in abstract and creative environments, yet operates with structure and organization
– Proven track record managing multiple streams of work – from insights to briefs through creative development and execution
– Must be a strong collaborator, solutions-orientated along with strategic, analytic and structured thinking ability

Job Features

Job CategoryBrand Management
Base Salary$100,000 - $130,000

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