Retail Marketing Manager 3329

New York, US-United States
Posted 6 days ago
Description

Strategic Marketing Leadership:
– Develop and Lead Marketing Strategies: Formulate and implement comprehensive marketing strategies that align with company goals. This includes leading brand positioning, audience targeting, and retail growth plans.
– Budget Management: Oversee the marketing budget, ensuring cost-effective execution of campaigns while maximizing ROI.
– Campaign Oversight: Lead the end-to-end execution of marketing campaigns, including strategy development, creative execution, and performance analysis.

Team Leadership and Collaboration:
– Team Management: Manage and mentor a team of marketing associates and coordinators, providing direction, training, and performance feedback.
– Cross-functional Collaboration: Work closely with product development, sales, and creative teams to ensure cohesive brand messaging and successful campaign launches.

CRM Membership Strategy and Management:
– CRM Strategy Development: Lead the design and implementation of a comprehensive CRM strategy to enhance customer loyalty, retention, and engagement.
– Membership Program Management: Oversee the development and management of the company’s membership program, ensuring it aligns with business goals and customer needs.
– Cross-Channel Integration: Ensure seamless integration of CRM with other marketing channels, including email, social media, and in-store promotions. This will help deliver a cohesive and personalized customer experience across all touchpoints.
– CRM Tools and Systems: Manage CRM platforms and work with IT and data teams to optimize system performance. Regularly evaluate CRM tools to ensure they meet the company’s evolving needs.
– Performance Tracking and Reporting: Monitor and analyze key CRM metrics such as customer lifetime value (CLV), retention rate, and program engagement. Provide regular reports and insights to senior leadership to support decision-making.

Retail Marketing and In-store Activation:
– In-Store Event Strategy: Lead the planning and execution of large-scale in-store customer events and brand activations, collaborating with retail teams and external partners to drive foot traffic and sales.
– Creative Direction: Oversee the creative production process, ensuring high-quality and brand-consistent marketing materials across all channels.
– Digital and Offline Synergy: Ensure integration of digital and offline marketing efforts, maximizing impact through cohesive campaigns across social media, email, and physical retail locations.

Brand Partnership Management:
– Partnership Development: Lead high-level negotiations and collaboration with key retail partners and external brands. Create long-term partnership strategies that enhance brand visibility and drive sales.
– Contract and Vendor Management: Oversee contract development and manage relationships with external vendors and partners to ensure smooth execution of partnership agreements.
– Data and Performance Analysis: Analyze partnership performance data and provide actionable insights to optimize future campaigns.

Market Research and Competitive Analysis:
– Industry Trend Analysis: Conduct in-depth research on market trends, competitor activities, and consumer behavior. Use insights to inform strategic decisions and improve the company’s competitive edge.
– Performance Reporting: Regularly report on key marketing metrics, analyzing the success of campaigns and providing insights for continuous improvement.


Minimum Qualifications

– Bachelor’s Degree or above in Marketing, Business, or a related field.
– 7-10 years of experience in marketing, with at least 5 years in retail world or a senior or managerial role.
– Proven leadership skills, with experience in managing teams and collaborating across departments.
– Strong analytical skills, with a data-driven approach to decision-making.
– Exceptional communication and presentation skills, able to influence stakeholders at all levels.
– Experience with budget management and performance optimization.
– Proficiency in marketing tools such as Google Analytics, CRM systems, and creative software (e.g., Canva, Adobe).
– Authorized to work in the U.S.

Job Features

Job CategoryGeneral Marketing
SeniorityStaff IC / Senior Staff IC / Architect
Base Salary$120,000 - $160,000
Recruiterosman.ho@ocbridge.ai

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